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Webcam Brings 3-D to Topps Sports Cards

"Beginning Monday, collectors who hold a special Topps 3D Live baseball card in front of a webcam will see a three-dimensional avatar of the player on the computer screen. Rotate the card, and the figure rotates in full perspective. It's called "augmented reality," a combination of a real image with a virtual one."
http://www.nytimes.com/2009/03/09/technology/09topps.html?_r=1&partner=rss&emc=rss

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